12 general skills or competencies (Job family competencies) for Marketing Communications Manager
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
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Level 2 Behaviors
(Light Experience)
Applies appropriate grammar check tools in conducting proofreading.
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Level 3 Behaviors
(Moderate Experience)
Checks formatting standards and proofreading documents to ensure consistency.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates proficiency in writing, grammar, and proofreading to identify omissions and errors.
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Level 5 Behaviors
(Mastery)
Champions proofreading processes using internal management tools to execute quality assurance.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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11 soft skills or competencies (core competencies) for Marketing Communications Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Describes the traits and characteristics of a skilled coordinator.
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Level 2 Behaviors
(Light Experience)
Applies time management skills to minimize scheduling conflicts.
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Level 3 Behaviors
(Moderate Experience)
Adjusts priorities and job duties of others according to the changing environment.
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Level 4 Behaviors
(Extensive Experience)
Consults on the obstacles, conflicts, and challenges in achieving a business goal.
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Level 5 Behaviors
(Mastery)
Adapts strategic plans with agility rather than waiting for problems to arise.
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Summary of Marketing Communications Manager skills and competencies
There are 0 hard skills for Marketing Communications Manager.
12 general skills for Marketing Communications Manager, Proofreading, Advertising, Brand Management, etc.
11 soft skills for Marketing Communications Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Manager, he or she needs to be skilled in Planning and Organizing, be an expert in Coordination, and be skilled in Project Management.